1. The top software development KPIs In modern software organizations, data can both empower and overwhelm. Every development team generates vast amounts of information, from deployment frequency to code coverage, yet few leaders know which engineering metrics truly influence performance and business results. All KPIs are metrics, but only those linked to business goals matter...
Working Within Tight Budgets: A Practical Guide for Project Teams
1. Introduction: Why Precise Budgeting Matters in IT Projects Managing project budgets is one of the most delicate balancing acts in business. Every IT Project faces the same pressures – ambitious goals and even more limited resources. Teams must plan project budget and deliver without letting financial constraints block progress. Real success depends on project...
Creating a Compelling Product Vision: A Guide for Product Owners
1. Why Product Vision Matters to Us as Builders Every dev team has that story: a project where features shipped at full speed, only to discover months later that nobody really needed them. It happens in different companies, with different products, but the ending is always the same – wasted effort and frustrated teams. We’ve...
What Developers Wish Every Product Owner Knew
We’re developers, and we genuinely love creating things as a team. At Directio, we’ve learned that great software doesn’t happen in isolation – it grows out of the way we work with Product Owners. When trust and openness are there, even the tricky parts of agile development feel less like blockers and more like opportunities....
7 Mistakes Product Owners Make During Product Development and How to Avoid Them
7 Mistakes Product Owners Make During Product Development As a Delivery Director at Directio, I’ve seen how much passion Product Owners bring to their work – and how strongly their role shapes project outcomes. Still, even the best face recurring challenges. In this article, I’ll share seven of them, along with practical ways to turn...
How to Choose the Right Software Development Partner for Your MVP?
How to Choose the Right Software Development Partner for Your MVP? “42% of startups fail because they build products nobody wants” (source: FF.co) Ideas are cheap – execution is everything. You might have a great concept and investor interest, but without a working product it’s just theory. The challenge is turning vision into something tangible,...
Red Flags When Hiring a Software Development Firm
The First Step to a Successful Partnership At Directio, I often work with clients who come to us after difficult experiences with previous vendors. Many share stories of poor communication, broken promises, or classic mistakes in software development that could have been avoided with clearer expectations. My role begins when the project is already underway....
Key Steps to Successfully Launch a Loyalty App from MVP to Full Rollout
Key Steps to Successfully Launch a Loyalty App from MVP to full rollout A well-structured loyalty app launch plan gives brands an edge in retention and customer lifetime value. At Directio, we combine tailored design with pre-built modules to create scalable, branded loyalty apps – built for speed, insight, and growth. Here’s how we guide...
The Necessity for Digital Transformation in the Retail Industry
The Necessity for Digital Transformation in the Retail Industry As a Delivery Director at Directio, working shoulder-to-shoulder with clients in the retail industry every day, I’ve come to deeply understand both the ambitions and the roadblocks that define this sector. Recent think tank reports, including the Retail Outlook 2025 and the UK Retail Health –...
The Guide to Customer Education in SaaS
One of the most persistent challenges I face in customer education is staying aligned with ever-changing systems. Customer education in SaaS company is never static. It’s a process of continuous alignment. Our trainers revise materials regularly. We check if examples still make sense. We adjust onboarding paths when the interface evolves. The goal is simple:...








